Home World India Amazon.in Great Indian Festival First Sale is its Biggest Celebration Ever Yet

Amazon.in Great Indian Festival First Sale is its Biggest Celebration Ever Yet

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Records the highest share of transacting customers & purchases across all marketplaces in India

Over 65,000 sellers from 500+ cities receive orders in just 5 days

Customers from over 15,000 pin codes join Prime; Prime members now from 94% of pin-codes

Orders received from 99.4% of India’s pin-codes

Over 88% new customers from small towns

• *Nearly 15,000 sellers see more than double the sales; Millionaire sellers including crorepati sellers now exceed 21K sellers

• Fashion brings in most new customers, grows nearly 5X

•15X growth in Smartphone purchases led by brands like Samsung, OnePlus, Apple, Xiaomi and Vivo

• Large Appliances category sees 8X growth with nearly half the sales coming from lower tier cities; 50% customers purchased appliances on EMI with every 1 in 5 customers exchanging their old appliances

• 1 out of 3 eligible products across categories were purchased using affordability programs such as exchange, EMIs and Bank cash backs; over 70% of customers who availed credit were from lower tier towns

• 3 out of 4 customers that availed financing options came from Tier 2 and 3 cities. 1 out 2 customers who were availing financing for the first time.

• Echo devices see record 70x growth; biggest sale ever for Amazon Devices*

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