Brandlive, the video solutions platform for companies like GoPro, Yakima, and Backcountry.com, has partnered with the RV Industry Association (RVIA) for a livestreaming program at this year’s RVX: The RV Experience. Designed to celebrate innovation and help grow the RV consumer market, the RV industry’s biggest trade event will take place in Salt Lake City, UT on March 12th-14th.
After recognizing the need to reach a larger consumer audience from trade shows, the RVIA turned to Brandlive for a new solution: livestreaming. From RVX, Brandlive will be broadcasting numerous live events to RV consumers, starting with The Reveal. Presented by DISH Network, The Reveal is a completely reimagined opening session that will unveil the top RVs chosen by a consumer-focused panel, and streamed online to thousands of consumers through Go RVing. Designed to excite the market just as consumers are planning their spring and summer vacations, The Reveal is sure to drive purchasing decisions and growth for the industry.
“We’re extremely excited to partner with Brandlive to introduce the RV industry’s newest products being unveiled at RVX,” said Jeremy Greene, Marketing Director for RVIA. “The Brandlive platform is a great way to extend our reach to a wider industry audience, while introducing new consumers to the amazing access that RVing provides to the outdoor lifestyle.”
“This is an exciting time to increase consumer visibility to the latest and greatest products being presented at RVX this year,” added Dustin Edwards, Sr. Director of Audience Partnerships at Brandlive. “The RV industry has seen incredible growth recently, and these steps taken by the RVIA to better connect consumers with the industry’s manufacturers will propel that even further – not to mention contribute to the evolution of how consumers are learning about new products.”
In addition to The Reveal, a number of manufacturers will livestream to consumers on the 13th, including Dometic, ASA Electronics, Newmar, Leisure Travel Vans, and the RV Aftermarket Experience. For the full schedule of events and where to watch, please visit RVX, RVIA, or the Brandlive RVX event page.