Cadbury India Launches Cadbury 5Star Chomp
Mumbai, March, 2014: Cadbury India, part of Mondelez International, has announced the launch of Cadbury 5Star Chomp. A new entrant under the Cadbury 5Star umbrella, Cadbury 5Star Chomp promises to offer consumers an irresistible combination of chocolate, caramel and nougat of Cadbury 5Star, along with the crunchiness of peanuts.
Speaking on the launch of Cadbury 5Star Chomp, Siddhartha Mukherjee, Director – Chocolate Category & Media, Cadbury India, said, “As category leaders we see a market making opportunity with Cadbury 5Star Chomp. The product has been developed keeping in mind the the evolving consumer palette. Cadbury 5Star Chomp will introduce consumers to a completely new eat experience. Moreover, this launch is an important milestone in the journey of Cadbury 5Star and is expected to widen the brand’s play in the category. We therefore see the launch of Cadbury 5Star Chomp expanding the repertoire of Cadbury 5Star”
Priced at Rs. 15 for a 30gm bar, Cadbury 5Star Chomp is all set to give chocolate lovers a wonderful & engrossing eat experience.
ABOUT CADBURY INDIA
Cadbury India Ltd. is a part of the Mondelez International. Cadbury India operates in five categories – chocolate confectionery, beverages, biscuits, gum and candy. In the chocolate confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Halls, Choclairs, Tang and Oreo.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company is comprised of the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012. Mondelēz International’s portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums. Mondelēz International has annual revenue of approximately $36 billion and operations in more than 80 countries. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.