Home Canadian INDIGO ANNOUNCES EARLY ACCESS TO BLACK FRIDAY ONLINE DEALS FOR PLUM® MEMBERS

INDIGO ANNOUNCES EARLY ACCESS TO BLACK FRIDAY ONLINE DEALS FOR PLUM® MEMBERS

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TORONTO (November 19, 2018) – Indigo (TSX: IDG), the world’s first cultural department store, is
thrilled to announce that for the first time ever, plum® members will receive early access to its
Black Friday deals online at indigo.ca on Monday, November 19 and Tuesday, November 20.
Customers who are not currently signed up for Indigo’s loyalty program, can visit indigo.ca to join
plum® rewards to instantly receive early access to promotions. Indigo’s Black Friday deals will be
available to all customers beginning Thursday, November 22 to Sunday November 25, in-store and
online, with even more incredible promotions launching on Monday, November 26 for Cyber
Monday.
“We are so excited to be providing special early access to our best Black Friday deals as a way of
saying thank you to all of our valued rewards members,” said Kirsten Chapman, CMO and EVP
Online at Indigo. “With thousands of incredible deals on books, kids and lifestyle products, we want
to give our customers a stress-free head-start on their holiday shopping.”
With deals across every department, plum members® will find something for everyone on their list.
Deals include 50% off 50 of our bestselling titles and 40% off the top 50 kids’ books. Indigo will also
be offering sales on all the hottest brands including Kobo, Fujifilm and S’well. Not sure where to
start? Use #AskIndigo on social media for gifting recommendations or any in-store gifting expert.

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