Home Lifestyle ITC Savlon augments its Personal Wash portfolio

ITC Savlon augments its Personal Wash portfolio

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Introduces  Savlon Hexa Advanced Soap and Bodywash

With Unlock 2.0, the changes in  consumer lifestyle and behavior is evident. Preferences have evolved with  hygiene being pivotal to wellbeing. ITC  Savlon extends its hygiene portfolio in personal wash with the introduction of Savlon  Hexa Advanced Soap and Bodywash. Savlon Hexa hand sanitizer liquid for  quick and persistent action was introduced in the first phase of the national  lockdown to help consumers and frontline medical professionals alike.

Savlon Hexa Advanced  Soap and Bodywash with Hexa pro power are scientifically designed with experts  to provide anti-viral and anti-bacterial protection.^* Savlon Hexa Advanced  Bodywash crafted with Milk Proteins, challenges  the  category  with an  offering of germ protection*, moisturization  and soft skin.

Sameer Satpathy, chief Executive, Personal Care Products Business, ITC  Limited, said, “The new normal has reconstructed everyday habits with  hygiene taking precedence. Consumers are today more discerning about their  choices in everyday life and are adopting stringent precautionary measures to  ensure wellbeing. Savlon Hexa Advanced is an offering in the personal wash  category, that combines a balance of germ protection* and skin cleansing &  care.”

Savlon Hexa Advanced Bodywash is  available in 100 ml and 500 ml packs priced at Rs. 60 and Rs. 400 respectively.  Savlon Hexa Advanced Soap is available in various quantities ranging from 45 g  at Rs. 10, 75 g at Rs. 34 to 125 g at Rs. 52 for consumer convenience. Savlon  Hexa Advanced portfolio for personal wash is being launched across the country across  retail stores and e-retailers.

*Basis lab studies on sample  microbes. Washes away germs.
^ Basis lab study on H1N1  virus and Rotavirus. Washes away germs.

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