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LG Fairmont Hits Record Growth by Leveraging Revolutionary New Platform for Real Estate Agents and Their Clients


LG Fairmont (www.lgfairmont.com), today announced that the company completed 140 sales transactions and over 350 rental transactions in 2016 by utilizing Beacon, their proprietary software platform for New York City real estate agents and clients.

“We set some aggressive production goals for 2016, and I am happy to announce that we achieved them. I believe it’s a testament to our unique mix of great agents, robust management, and our Beacon technology,” said Aaron Graf, co-founder and CEO of LG Fairmont.

What is Beacon

Beacon is a true end-to-end solution for managing the entire transaction process, from the initial search to the closing. Beacon provides unprecedented transparency throughout a process which has historically been opaque for both the clients and their representing agents.

Beacon allows LG Fairmont to provide an unmatched level of customer service while enabling their agents to be highly productive. The Beacon platform encompasses client generation, algorithmic client matching, a proprietary CRM, and a client-facing real estate search portal.

“We are incredibly proud of the enthusiastic agent response to Beacon. From year-end 2015 to year-end 2016, we grew our highly selective team of agents by more than 50% as a result of this strong interest level,” said Graf.

Benefits for Clients

Beacon expertly matches each client with the LG Fairmont agent best suited to their needs. The firm maintains an intense and rigorous hiring process so clients can be assured that they are working with a professional of the highest skill and integrity. Through Beacon, clients have access to all market inventory and pricing information so that they can be confident in the success of their search or sale.

Benefits for Agents

Beacon empowers real estate agents regardless of personal network by matching them to clients based on the parameters of their transactions.

“I’ve been in real estate a long time, and it always bothered me that as an agent you had to have a large social network to do well. I knew a lot of agents that were struggling because they couldn’t source clients. On the agent side, that’s an issue we are highly focused on solving with Beacon,” said Graf.

Additionally, LG Fairmont provides a structured way for real estate agents to offer the best possible service to their clients and removes all the tedious administrative work from the sales process through the Beacon platform.

“All the tools that we have developed focus on making the process as easy as possible so that our agents can spend more time personally servicing their clients and less time behind a computer,” said Graf.


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