L’ORÉAL AND ENVIRONMENTAL TECH START-UP GJOSA TEAM UP TO RINSE SHAMPOO WITH 5 TIME LESS WATER
Cliche, 27 November 2018 – At a time when access to water is a strategic issue, L’Oreal and Gjosa have announced that they are now able to rinse shampoo with only 1.5 liters of water, instead of the 8 liters usually needed.
The Swiss start-up Gjosa has developed a low-flow shower head (2 liters of water/minute) which breaks up the flow of water while accelerating the speed of the droplets, so that the rinse is still as effective. To optimize the operation, scientists at L’Oreal developed easier-to-rinse shampoos applied directly through the shower head. Some water jet parameters have been adjusted in real conditions to obtain the right rinse, without splashes, and reducing the water and energy consumption by almost 70%.
Access to water is a growing issue across the world: worldwide consumption of water is growing twice as fast as the population, and according to the UN, in 2025, 2/3 of the world’s population may be living under water-stressed conditions. Shampoos and shower gels use a considerable amount of water. Hence the advantage of finding a way to use every drop of water to the best.
This challenge was met by combining the best water distribution technologies with shampoo. “This is an exemplary exclusive partnership, as based on the expectations of consumers, it uses cutting-edge technology to bring them down the road of sustainable development, while offering a totally new consumer experience”, said Amin Abdulla and Luc Amgwerd, co-founders of Gjosa.
“Initial results offer great perspectives for an innovation that visibly reduces the water consumption in our daily hygiene practices. This breakthrough technology is perfectly in line with our commitments to sustainable innovation”, said Laurent Attal, L’Oréal VP Research & Innovation.
Tested in the L’Oréal laboratories, prototypes of the new shower head are at present tested in several hair salons in the world as in South Africa and in the USA before envisaging the deployment of this technology to the professional hair salon market.