AUBURN HILLS, Mich., January 7, 2019 — Mahindra Automotive North America (MANA), which recently opened the first manufacturing facility in Metro Detroit in 25 years, announced today it will participate with a main floor display in the 30th Anniversary of the North American International Auto Show (NAIAS), held January 14-27, 2019, at Cobo Center in Detroit.
NAIAS features the world’s automotive and mobility leaders, showcasing the latest vehicles, products and technology. Mahindra’s 2019 debut at the show includes a main floor display that will highlight the company’s new Michigan manufacturing facility and its automotive products, including the ROXOR off-road vehicle.
“We are very excited to be a part of the North American International Auto Show,” Rick Haas, President & CEO, Mahindra Automotive North America, said. “This event showcases the influence that Detroit and Michigan have on the global transportation industry today — particularly relevant as the world transitions to a new mobility model, and as the Detroit area automotive ‘machine’ gears up to drive these changes. With Mahindra now a part of the Detroit area automotive landscape, the NAIAS gives us an opportunity to highlight our Michigan-based team and our new manufacturing operation. Today, just over 5 years since the opening of our first Detroit office, this team is fully engaged in the business of envisioning, engineering and producing innovative transportation products for U.S. as well as global markets – helping Mahindra become ‘the’ brand of choice for mobility in the future.”
Mahindra will exhibit in the center of the main floor at NAIAS with a display of its newest vehicles with a special focus on those that are engineered and built in Michigan by their team of 425 employees. While providing visitors an excellent opportunity to get up-close with Mahindra’s ROXOR off-road vehicle, the NAIAS also serves as a platform on which to detail how Mahindra’s talented Michigan-based team is making a global impact.
Other Key Releases
Shaping the future
From solar lamps and water jugs and even prosthetic limbs, 3D printing has the potential to drive positive change in the lives of people everywhere. The Mahindra Group has now designed and implemented a pilot project to bring its benefits to semi-urban and rural India.
Back at it!
2016 has gone down in history as Mahindra Racing’s most successful Moto3™ World Championship campaign to date. Goals were achieved and surpassed, causing the bar to constantly raise as the season progressed.
Reinventing supply chain
Mahindra partners with IBM to develop cloud-based Block Chain application, one of the first projects of its kind in India outside of traditional banking.