~Global pop group and rapper collaborate to launch their new single ‘How We Do It’~
Mumbai, 29 November 2018: Aamchi Mumbai witnessed the launch of superstar rapper BADSHAH and global pop group NOW UNITED’S new single, ‘How We Do It’, presented by PEPSI®. The concert at High Street Phoenix was the first time that the song was performed in front of a live audience and received thunderous applause from the crowd. ‘How We Do It’ is a result of continued commitment by Pepsi towards discovering and supporting emerging artists.
With pop-culture at its heart and a finger on the pulse of trends, Pepsi has always created experiences that connect with consumers in the most relevant ways. For decades, Pepsi has harnessed the power of music to connect with generations of fans and elevate rising artists. The collaboration between Badshah and Now United for a new song is part of this aim to provide emerging artists with a powerful stage to promote their stories, share their art and connect with new and existing fans.
Tarun Bhagat, Director, Marketing, Hydration and Cola, PepsiCo India, said, “Pepsi has always anticipated the pulse of today’s generation ahead of the curve. Music has been one of our biggest platforms globally, and continuing this intrinsic commitment, Pepsi is excited to bring together the incredible musical talent of Indian rapper Badshah and global pop group Now United to provide a new experience for fans. ‘How We Do It’ is an amazing track and we are hopeful that music fans on the lookout for a newer, cooler sounds in India and beyond will love it.”
Now United set the tone for the evening with a dynamic performance of some of their most popular hits, including ‘Summer In the City’, ‘All Day’, ‘What Are We Waiting For’, and ‘Who Would Think That Love’. Their unique performance style and pulsating energy left the audience enthralled. The Now United talent was joined on stage by superstar rapper Badshah to perform their new single ‘How We Do It’.
Badshah shared with audiences his experience of collaborating with Now United. He said, “Pepsi has always enabled young, upcoming talent and through them, I am getting this fantastic chance to collaborate with 14 young people from across the globe. As an artist, I strongly believe that it is good to collaborate as it helps broaden your horizon. Through ‘How We Do It,’ Now United and I have been able to learn from each other, share experiences and encourage each other to create better art; and we are very excited to share this with all our fans.”
Talking about the song, Shivani representing India in Now United said, “It’s very exciting for everyone in Now United to join the Pepsi music family and get the chance to collaborate with an amazing artist like Badshah. We can’t wait to share our song ‘How We Do It’ with India and the world.”
Badshah and Now United’s new song, ‘How We Do It’, presented by Pepsi and distributed by One Digital Entertainment will premiere on Saavn and Radio One on 29th November and later followed by a video premier on MTV Beats and VH1.