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Raymond launches Ecovera in collaboration with Reliance Industries


: Raymond Group, India’s leading fashion and textile manufacturer and
retailer, has unveiled the eco-friendly Ecovera – a range of fabrics manufactured by
using R|Elan™, the latest technology from Reliance Industries Ltd (RIL).
The Ecovera range will soon hit 1500 stores across 700 cities. It is made from
R|Elan™ GreenGold, the greenest fibre in the world. R|Elan™ GreenGold is made by
recycling post- consumer waste PET bottles, using bio-fuels and energy-efficient processes.
Raymond’s Ecovera, powered by RIL’s R|Elan™, will redeem almost 1 million PET bottles
from landfills. It’s a testimony to both RIL and Raymond’s commitment to saving the Earth.
Speaking on the joint development of the sustainable range, Mr Sudhanshu Pokhriyal,
President, Textiles, Raymond Ltd. said, “We as an organisation are known for innovations
in manufacturing top quality fabrics using both natural and man-made fibres. In our
endeavour to create eco-friendly, sustainable fabrics, R|Elan™ GreenGold is a perfect
choice to produce fabrics that have multiple qualities with superior handle and lustre.
The use of R|Elan™ GreenGold is also a step towards achieving our goal of making our
organisation sustainable and environment-friendly.”
Raymond is one of the largest vertically and horizontally integrated manufacturers of worsted
suiting fabrics in the world. It commands a dominant market share of over 60 per cent in the
worsted suiting fabrics space in India. Throughout its history, Raymond’s motto has been:
‘Dressing the modern man right’.
Drawing from Reliance’s extensive R&D and vast expertise in fibres, R | Elan™ is a portfolio
of innovative fabrics that does more. R Elan™ GreenGold is a new-age technology from RIL
with globally supreme eco-credentials and specially engineered to fulfil consumer requirement
for sustainable fashion. GreenGold is one of the eco-friendliest raw materials for the fashion
industry and is supporting major brands achieve their environmental commitments.
According to Mr Gunjan Sharma, CMO – Polyester Business, RIL, “We are proud to be
associated with Raymond. It provides us with an opportunity to do our bit for the environment.
R|Elan™ GreenGold enables and equips Raymond to create an innovative and fashionable
fabric with an added dose of sustainability.”
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RIL’s petrochemicals business is committed to adhering to the concept of circular economy,
recycling and waste reduction. Its aim is to make Indian textile and fashion industry a leader in
practising these concepts. Thus, R|Elan™ products will provide consumers next generation
fabrics that are in line with the latest fashion trends while also fulfilling their lifestyle needs. RIL’s
efforts will give consumers the assurance that if there is R|Elan™ on the outside, there is
something special on the inside.


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