- Lamborghini increases worldwide sales by 51% from 3,815 to 5,750 units
- Global sales growth for eight consecutive years
- Record sales performance for both super sports car model lines: V10 and V12
- New Super SUV adding sales momentum: 1,761 Urus delivered to customers
- Record sales performance across all regions: EMEA, America and Asia Pacific
- USA confirms its position as largest single market
Sant’Agata Bolognese, 10 January 2019 – In Fiscal Year 2018 (1 Jan – 31 Dec), Automobile Lamborghini S.p.A. achieved another historic sales record. With 5,750 cars delivered to customers around the world, +51% over the previous year, the Italian super sports car brand continues its global growth.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini comments: “In 2018, Lamborghini entered new dimensions. We delivered not only another sales increase, but reached substantially new levels in surpassing by far the magic mark of 5,000 Lamborghini sold. This quantum leap proves the sustainability of our product and commercial strategy. The performance is all the more remarkable as we mastered an unprecedented double challenge: constantly bringing new models and technologies to the super sports car market, while simultaneously managing doubled production capacities at our headquarters in Sant’Agata Bolognese. Right from its sales start, the new Super SUV Urus created enthusiastic market acceptance and broadened our customer base. We also significantly increased our high brand awareness, especially with the young generation, having multiplied our follower-ship on our social media channels to more than 32 million. All this is a real team achievement and I would like to thank every Lamborghini team member for their inspiration and dedication to our brand.”
New models 2018: innovative technology, exceptional lap times and fascinating one-offs
The year started with the display of the Lamborghini Terzo Millennio at the Festival Automobile International in Paris in January 2018. The futuristic super sports car concept was conceived in cooperation with two laboratories at the Massachusetts Institute of Technology MIT in Boston, with the goal of enabling Lamborghini to address the future of the super sports car.
At the Geneva Motor Show in March Lamborghini presented the Lamborghini Huracán Performante Spyder: the sublime combination of peerless technological innovation, performance and open-air driving.
In August Lamborghini unveiled the Lamborghini Aventador SVJ in a worldwide premiere during Monterey Car Week in California. The car creates pure driving perfection, taking the concept of a super sports car to a new dimension. The Aventador SVJ, where SV historically stands for Superveloce – meaning ‘super fast’ – takes the ‘Jota’ suffix, denoting its track and performance superiority: in fact, the Aventador SVJ has claimed its position as the Nürburgring-Nordschleife production car record holder, completing the 20.6 km lap in just 6:44.97 minutes. Production is limited to 900 units and already sold out.
Also in 2018, Lamborghini presented the Lamborghini SC18 Alston. The one-off V12 model was developed by Lamborghini Squadron Gorse in conjunction with the customer, with aerodynamics derived from experience in Lamborghini Super Trofeo and GT3 racing. It is made for track-oriented use and with exclusive racing features.
The concept of one-offs is gaining more relevance at Lamborghini due to the increasing demand for personalization. More than 50% of all Lamborghini super sports cars delivered are personalized under the auspices of the Lamborghini personalization program Ad Personam.