SmarterHQ announced today the closing of $8 million in a round of financing. Simon Venture Group led the financing round with follow-on participation from Battery Ventures and angel investors such as Scott Booth. Since 2014, SmarterHQ has raised a total of $20 million in venture financing.
In just five years since its founding, SmarterHQ has rapidly grown its client roster to include some of the nation’s largest retail brands, including Eddie Bauer, Finish Line and eBags, among many others. The latest round of financing will be used to accelerate SmarterHQ’s growth and expand the company’s award-winning predictive marketing platform.
“We launched Simon Venture Group last year with the goal of investing in innovations that benefit our retailers in multiple ways,” said J.Skyler Fernandes, Managing Director of Simon Venture Group. “SmarterHQ is applying technology to improve the omni-channel marketing efforts of our retailers through their real-time predictive modeling, specifically personalization and optimization. They’ve had outstanding results with their current client base showing impressive ROI and we think there is significant untapped opportunity within our space as well.”
SmarterHQ is an omni-channel behavioral marketing platform that helps retailers make sense of customer data. The company’s platform integrates with retailers’ existing marketing technologies and resources, enabling them to create personalized experiences for each and every customer by tracking and measuring their engagement with their brand across channels.
“SmarterHQ’s technology truly differentiates the company in this highly competitive industry,” said Neeraj Agrawal, general partner of Battery Ventures. “The company’s innovative solutions continue to provide value to its clients. We are happy to further our partnership with SmarterHQ and are thrilled to be a part of this journey.”
“As we continue to grow our solutions to best fit our clients and their customers, we are happy to find investors that support our goals and understand our industry,” said Michael Osborne, CEO and president of SmarterHQ. “With the funding and support from Simon Venture Group, Battery Ventures and other investors, we will continue to grow our team and expand our services.”